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From System Plan to Shop Floor Reality: The Questions That Expose the Strategy / Execution Gap in Manufacturing

Brian Lindenmeyer Brian Lindenmeyer

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photo of a manufacturing operations leader frustrated by the strategy / execution gap

Across manufacturing, COOs and VPs of Supply Chain keep running into the same frustration: plans that make sense on paper don’t hold up once execution begins. Responsiveness lags, buffers grow, and improvement efforts introduce more risk than relief. These issues aren’t isolated. They show up across plants, initiatives, and planning cycles.

I’ve seen this pattern repeat throughout my career, working alongside manufacturing leaders as a third-generation industrial engineer. My grandfather fought for marginal gains with a stopwatch; my father optimized with the creation of the first handheld work sampling and time study software by his company. Today, we have more data than Deming could wish for, yet the same uncomfortable questions persist.

Across different industries and operating models, the details change, but the underlying issue remains consistent: The strategy/execution gap. It’s the space between a beautiful three-year strategy slide deck and the boots-on-the-ground reality of a Tuesday afternoon on the production line.

What’s different now is the cost. In 2026, COOs and supply chain VPs know they can’t “buffer” their way out of the gap. When execution can’t keep up, the impact shows up directly in margins, service, capacity, and confidence. That’s why the questions leaders are asking today feel tougher, more urgent, and harder to ignore.

As I’ve worked with executives to overcome these hurdles, I’ve noticed that most of their questions tend to cluster around four recurring themes. Over the coming weeks, we’ll explore each of these themes in more depth. For now, let’s take a quick look at the four themes and the underlying questions.

Theme 1: “Paper versus pavement”

Why doesn’t what we plan actually happen?

  1. Why do our plans look like masterpieces but execute like tragedies? The breakdown rarely starts in the planning office. It starts when the shop floor realizes the plan doesn't account for reality, so they revert to "tribal knowledge" to keep the lines moving.
  2. Why is our “agility” just a fancy word for “chaos?” Most companies have plans for all kinds of scenarios, but when something actually happens, the latency in their feedback loop is so long that by the time they respond, the window of opportunity has closed.
  3. Why are we still arguing over whose data is “right?” When planning, scheduling, and execution are looking at three different “versions of the truth,” it’s no wonder that trust disintegrates into doubt and sometimes conflict. In 2026, data siloed is data wasted.

Theme 2: “Silent killers” (workarounds)

If the systems worked, people wouldn't need spreadsheets.

  1. Why is “shadow IT” (spreadsheets) still our backbone? Teams don’t use Excel because they love it; they use it because enterprise systems are too rigid for the friction of real-world manufacturing.
  2. Why does “making progress” feel like wading through molasses? Every improvement initiative seems to hit a wall of hidden dependencies. Most organizations aren’t lacking ideas; they lack an environment that can actually absorb change without breaking.

Theme 3: “The economic reckoning”

The balance sheet doesn't care about your “digital transformation goals.”

  1. Why is our inventory “fat” but our service “lean?” Some companies are carrying record-levels of safety stock, yet they still miss on-time delivery (OTD) targets. That’s the ultimate proof of a broken link between intent and execution.
  2. Where did our capacity go? Models say your plant is at 80% utilization, but the shop floor feels like it’s at 110%. That “invisible” friction is where margin goes to die.

Theme 4: “Ownership, continuity, and controlled change”

Ownership is the only way out.

  1. Who actually “owns” the strategy/execution gap?  Supply chain owns the plan. Operations owns the output. IT owns the tool. But who owns the connective tissue? Usually, the answer is “no one,” and that’s why the gap persists.
  2. How do we modernize without bringing things to a grinding halt? The fear of disruption often keeps brittle legacy systems in place. Manufacturers need a way to upgrade the engine while the car is moving at 70 mph.
  3. How do we close the gap without creating culture chaos? Real progress starts with digital strategy assessment that values the shop floor as much as the C-suite. It’s about finding where the friction is today so you can build the bridge for tomorrow

From tough questions to disciplined alignment

In my experience—and you probably suspect this too—the most durable solutions aren't the ones with the most "AI" buzzwords. They are the ones that align human execution with digital strategy.

Closing the strategy/execution gap doesn’t mean technology “rip and replace.” A pragmatic approach is establishing disciplined alignment. And it means making sure that when a VP asks a tough question, shop floor people have the data to answer it.

If your organization is ready to shift gears and start answering your toughest questions, check back for the next article addressing the strategy/execution gap, or contact On Time Edge for a digital strategy assessment.

 

On Time Edge

Topics discussed

  • Digital Transformation
  • Digital Strategy
Brian Lindenmeyer
Brian Lindenmeyer

Vice President, Strategy & Partnerships

Brian Lindenmeyer helps manufacturers translate enterprise planning insight into measurable operational and business outcomes. His work focuses on advancing strategic partnerships, strengthening enterprise planning initiatives, and ensuring customers realize sustained value across planning, execution, and supply chain operations. A key focus of his role is expanding and deepening the Kinaxis relationship to better serve complex, global manufacturers.

A third-generation industrial engineer and Lean practitioner, Brian brings more than 25 years of experience across enterprise planning platforms, SaaS, and consulting organizations. He has deep expertise in supply chain planning, forecasting, and execution alignment, and has worked closely with global manufacturers to improve responsiveness, service levels, and decision confidence in complex, multi-site, high-variability environments.

Prior to joining On Time Edge, Brian held senior leadership roles at Kinaxis and TransVoyant, where he led enterprise customer engagements, built trusted executive relationships, and supported new logo growth across regulated and asset-intensive industries. His background also includes leadership and consulting roles at WiseTech Global, IBS (now IPTOR), Fortna, RedPrairie (now Blue Yonder), and Blue Horseshoe, as well as founding and leading his own advisory firm.

Brian has been actively involved in the industrial engineering community for decades. He has served on the Board of Directors of the Society for Work Science since July 1997, an organization affiliated with the Institute of Industrial and Systems Engineers (IISE). This long-standing involvement reflects his commitment to applying sound engineering principles to real-world operational challenges.

Throughout his career, Brian has been known for connecting strategy to execution in practical ways. He brings together planning platforms, operational realities, and organizational change to help manufacturers move faster, operate with greater confidence, and achieve outcomes that scale across the enterprise.

Brian holds a Bachelor of Science in Industrial Engineering from Clemson University.

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