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Why a Global Digital Strategy Is Non-Negotiable in Modern Manufacturing—And Why Many Companies Get It Wrong

Written by Digital Transformation Team | June 4, 2025

In a bold move that underscores the expanding importance of smart manufacturing, a top-five life sciences manufacturer has selected On Time Edge to spearhead a sweeping global digital strategy initiative. The goal: to transform a cornerstone bioprocessing facility into one that aligns with the standard for a World Economic Forum (WEF) Lighthouse Plant—paperless, predictive, and fully integrated.

This collaboration highlights today’s reality: a digital strategy can no longer be a side project for modern manufacturers—it must become their blueprint for survival, competitiveness, and innovation.

The strategy behind the headlines

On Time Edge will guide the creation of a comprehensive digital master plan for the bioprocessing manufacturer, designed to drive:

  • IT/OT convergence across ISA-88/95 layers
  • Scalable data and technology architecture
  • Deployment of advanced technologies like AI, digital twins, and IoT
  • Tangible value in five critical business areas: operational efficiency, quality/compliance, decision support, convergence, and workforce enablement

This initiative is far from an IT upgrade—it’s a strategic pivot to future-proof the business.

But here’s the question every CEO, COO, and Chief Manufacturing Officer should be asking: Why do so many global digital initiatives still fail to deliver results, despite the promise of business value?

 

Read the press release about the bio-processing manufacturer

 

The reality: Most companies struggle to get it right

Businesses of all sizes—even global manufacturers with vast resources—often fail at global digital strategy because they underestimate the complexity of manufacturing transformation. A vision statement and a few pilot projects aren't enough. Time and again, we’ve seen these common mistakes:

  1. Lack of executive alignment and ownership: Long-lasting transformation requires alignment from the boardroom to the shop floor. Without commitment from the C-suite—especially the CFO, COO, and manufacturing leaders—initiatives quickly stall.
  2. Fragmented technology ecosystems: Many manufacturers operate on decades-old systems patched together with point solutions. Without a unified data architecture and system interoperability plan, most software becomes isolated and nearly all software will fail to deliver maximum business value.
  3. Insufficient data modeling and governance: It's impossible to make better data-driven decisions without proper data modeling and governance—without them we can't possibly understand what the data means or get access to it when it will have the greatest impact. 
  4. No value-driven roadmap: Many strategies stop at “technology for technology’s sake,” with no clear link between initiatives and measurable business outcomes like on time delivery, lowest optimal inventories, throughput, yield, or compliance metrics.
  5. Underinvestment in workforce alignment and change management: Digital strategies falter when they ignore the people who power the systems. Alignment behind business objectives, thorough process review and optimization, proper requirements planning, training, onboarding, and communication are just as vital as sensors and dashboards.

The advice: What leadership must do differently

To break the cycle of failed digital initiatives, executives must adopt a different mindset and approach. Here’s how:

1. Start by explaining business impact

This client’s initiative with On Time Edge stands out from other initiatives it’s conducted because this one is starting with quantifying business value. By targeting five measurable performance areas, the strategy and underlying operational metrics is directly tied to business outcomes. This should be the starting point for every manufacturing digital strategy—define the “why” before diving into the “how.”

  • CEO Advice: Don't let your teams lead with “AI” or “cloud.”  Ask them how any proposed technology will drive on time delivery, minimum optimal inventory, maximum throughput, or improve compliance.

2. Build a governance model for your specific organization and that actually works

This life sciences company’s cross-functional decision team—including the CIO and Chief Manufacturing Officer—illustrates the power of shared accountability. Successful strategies demand governance that integrates IT, OT, quality, finance, and plant leadership.

  • CEO Advice: Set up a governance model that connects every function.  Without it, silos will sabotage your efforts.

3. Choose the right consulting partner—and technology stack

A digital strategy is only as good as the transformation consulting partner who guides you and the technology stack that enables it. On Time Edge applies proven methodologies and industry-specific expertise. This matters—generic consultancies and DIY implementations generally fall short on delivering business value in complex environments like bioprocessing.

  • Chief Manufacturing Officer Advice: Insist on domain-specific experience.  Your consulting partner should be able to hold deep planning conversations around GMP, batch records, and regulatory audits—not just throw around related buzzwords.

4. Invest appropriately in effective data modeling and governance

Technology advances have done more than just improve visibility—they’ve given manufacturers powerful new tools like AI, microservices, advanced workflow engines, agents, and smarter vision systems. These tools are transforming how we approach data modeling and governance, enabling far greater precision and impact than was possible just a few years ago. As tech continues to evolve rapidly, we're moving beyond traditional frameworks like unified namespace (UNS) and common information model (CIM), and discovering how modern digital tools can directly solve real-world manufacturing challenges.

  • CEO & CIO Advice: Without an effective data strategy, a digital strategy can't succeed.

5. Treat the first facility as a scalable template

The press release about this initiative reveals that one plant is only the beginning, with the blueprint intended for global rollout across sites in four countries on three continents. Smart manufacturing won’t scale unless your first site succeeds—and documents the blueprint.

  • Executive Leadership Tip: Build success metrics and capture process documentation from day one.  Your first digital facility must become your global reference model.

6. Embrace workforce alignment

It’s easy to forget that machines don’t make decisions—people do. Workforce alignment (commitment to business goals, aligning operational metrics with business outcomes, realistic processes, and everyone doing the right things/the right way/at the right time) is a critical foundation for your digital strategy. Ignore it, and even the best tools will underperform.

  • Leadership Insight: Encourage cross-functional teams to become transformation champions, not passive recipients of change.

Final word on transformation: Digital strategy that lacks the right leadership perspective will remain wishful thinking

The life sciences manufacturer’s partnership with On Time Edge shows what “right” looks like. A clear roadmap, cross-functional leadership, measurable business value goals, and smart partner selection—all are required ingredients for a successful manufacturing transformation.

Our most respected consultants often remind clients: Digital strategy is not a one-time project. It’s an operating model, a mindset, and a long-term competitive lever. Senior executives and cross-function leadership must treat it with the same rigor, discipline, and urgency they would any success imperative.

Because in 2025 and beyond, only manufacturers that transform fast—and smart—will be armed to compete as leaders now and in years to come.