Across manufacturing, COOs and VPs of Supply Chain keep running into the same frustration: plans that make sense on paper don’t hold up once execution begins. Responsiveness lags, buffers grow, and improvement efforts introduce more risk than relief. These issues aren’t isolated. They show up across plants, initiatives, and planning cycles.
I’ve seen this pattern repeat throughout my career, working alongside manufacturing leaders as a third-generation industrial engineer. My grandfather fought for marginal gains with a stopwatch; my father optimized with the creation of the first handheld work sampling and time study software by his company. Today, we have more data than Deming could wish for, yet the same uncomfortable questions persist.
Across different industries and operating models, the details change, but the underlying issue remains consistent: The strategy/execution gap. It’s the space between a beautiful three-year strategy slide deck and the boots-on-the-ground reality of a Tuesday afternoon on the production line.
What’s different now is the cost. In 2026, COOs and supply chain VPs know they can’t “buffer” their way out of the gap. When execution can’t keep up, the impact shows up directly in margins, service, capacity, and confidence. That’s why the questions leaders are asking today feel tougher, more urgent, and harder to ignore.
As I’ve worked with executives to overcome these hurdles, I’ve noticed that most of their questions tend to cluster around four recurring themes. Over the coming weeks, we’ll explore each of these themes in more depth. For now, let’s take a quick look at the four themes and the underlying questions.
Why doesn’t what we plan actually happen?
If the systems worked, people wouldn't need spreadsheets.
The balance sheet doesn't care about your “digital transformation goals.”
Ownership is the only way out.
In my experience—and you probably suspect this too—the most durable solutions aren't the ones with the most "AI" buzzwords. They are the ones that align human execution with digital strategy.
Closing the strategy/execution gap doesn’t mean technology “rip and replace.” A pragmatic approach is establishing disciplined alignment. And it means making sure that when a VP asks a tough question, shop floor people have the data to answer it.
If your organization is ready to shift gears and start answering your toughest questions, check back for the next article addressing the strategy/execution gap, or contact On Time Edge for a digital strategy assessment.